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Instagram for Museums and Historic Sites

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Description

Instagram is a growing image-sharing platform where younger audiences (and older ones too) share everything from casual snapshots to professional photography and art. Increasingly, Instagram connects artists, photographers, and influences around shared locations, interests, and hobbies. Museums and historic sites are well-positioned to use Instagram to increase awareness of their institution, further their mission, engage their audience online, and inspire new and existing audiences to visit. In this webinar, AASLH’s Hannah Hethmon will give an in-depth lesson on Instagramming for your institution. Topics covered will include:

-Creating an appealing Instagram profile for your institution

-Growing your Instagram audience

-Best practices for posting and tips on what to post

-Communicating with images

-How to connect with influential Instagrammers and host Instameets

-Real examples of museums and historic sites that are using Instagram well

 

About the Instructor:

Hannah Hethmon is the Membership Marketing Coordinator at AASLH. Before entering the public history/ museum field, she spent eight years doing marketing in the for-profit sector. In addition to a degree in English literature, she holds a master’s in medieval Icelandic history, philology, and manuscripts. She's a DC area native and a bonafied history nerd.