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Technical Leaflet 240: Telling a Story in 100 Words: Effective Label Copy (PDF)

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Visitors are more likely to retain information told in a narrative-driven format that resembles a story. This leaflet provides tips for writing engaging and effective label copy. Larry Borowsky demonstrates how to write labels that grab readers’ attention and help them retain important information. He overviews the elements of a 100-word story and outlines the ultimate purpose for making label copy more narrative-driven. Included are questions to ask when thinking about the story being told that will guide script writers in producing a provocative story.

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Technical Leaflet #240 (2007)