Attracting younger generations to your organization can present major challenges. This technical leaflet details how The Abbe Museum formed the Abbe Underground, an affinity group for the Gen X and Gen Y community, how they did it, and their ongoing challenges.
“For organizations that depend on membership and private donations, as well as public interest and a captive audience, the primary benefit of a young friends group is to ensure there are no gaps in support. It is a way to make sure that in addition to programming for children, teens, families, and those approaching (or into) retirement, your organization also has offerings that specifically meet the needs and interests of young singles and couples — those no longer in college, but who are embedded in your community as business leaders, young families, and professionals. Many are searching for ways to engage this community in a civic, social, and entertaining manner.”