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Facebook for Museums and Historic Sites

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Description

Facebook is used by over 100 million adult Americans every day and is the most popular social networking site in the US and the world. It’s important that museums and historic sites know how to effectively use this platform to increase awareness of their institution, further their mission, engage their audience online, and inspire new and existing audiences to visit. Join AASLH’s Hannah Hethmon for an in-depth look at Facebook for museums and historic sites. Topics covered will include:

-Creating an appealing Facebook page for your organization

-Growing your Facebook audience

-Best practices for posting

-Crafting engaging, mission-focused posts

-Using Facebook Live, Events, Live, and other free features

-Paid advertising and sponsored content on Facebook

-Real examples of museums and historic sites that are using Facebook well

 

About the Instructor:

Hannah Hethmon is the Membership Marketing Coordinator at AASLH. Before entering the public history/ museum field, she spent eight years doing marketing in the for-profit sector. In addition to a degree in English literature, she holds a master’s in medieval Icelandic history, philology, and manuscripts. She's a DC area native and a bonafied history nerd.

Recorded on June 13, 2017