Marketing is crucial for small museums and historic sites, but where do you begin? In this webinar, AASLH’s Hannah Hethmon will teach you, step by step, how to create a marketing plan tailored to your organization’s unique needs. A good marketing plan can help you more effectively allocated time and money, get approval for a marketing budget, keep you focused on high-priority goals, and ensure that your marketing objectives and methods are supporting your institutional mission.
Working through a series of prompts and questions, you will get a chance to see other organizations’ answers and get real-time pointers. At the end of the webinar, you will have the outline and notes you need to write your own marketing plan.
About the Instructor:
Hannah Hethmon is the Membership Marketing Coordinator at AASLH. Before entering the public history/ museum field, she spent eight years doing marketing in the for-profit sector. In addition to a degree in English literature, she holds a master’s in medieval Icelandic history, philology, and manuscripts. She's a DC area native and a bonafied history nerd.
Recorded May 23, 2017