Today, Twitter is often the first place news breaks, the best way for strangers all over the world to discuss a similar interest, a direct connection to celebrities and politicians, and many more applications. How does your organization fit into the pictures? When used effectively, museums and historic sites can use Twitter to increase awareness of their institution, further their mission, engage their audience online, and inspire new and existing audiences to visit.
Ready to get started or improve your existing account? Join AASLH’s Hannah Hethmon for an in-depth lesson on Twitter for museums and historic sites. Topics covered will include:
-Creating an appealing Twitter profile for your organization
-Growing your Twitter audience
-Best practices for posting and ideas for finding your organization’s Twitter voice
-Storytelling on Twitter
-Utilizing hashtags and participating in planned and impromptu hashtag conversations
-Real examples of museums and historic sites that are using Twitter well
About the Instructor:
Hannah Hethmon is the Membership Marketing Coordinator at AASLH. Before entering the public history/ museum field, she spent eight years doing marketing in the for-profit sector. In addition to a degree in English literature, she holds a master’s in medieval Icelandic history, philology, and manuscripts. She's a DC area native and a bonafied history nerd.